Overcoming the traditional barriers of BI
A new approach
Currently it is becoming a priority to identify trends in BI, and one of these is to identify new uses and users of Business Intelligence.
Conceptualizing this goal in "BI customer service", move your Business Intelligence assets from the back office to front office, bringing these tools into the hands of employees and customers.
Currently, companies use tools and techniques of Business Intelligence mainly to meet the reporting requirements of the back office, generated by a small group of users.
This form of use, but creates value, it has less impact on the ROI that aa self-service application capable of distributing operational information to customers or a large number of employees of the company.
In the worst cases, companies do not make full use of the financial investment of missing the new capabilities of business intelligence techniques to climb to more sophisticated information systems.
Any company, public or private, should examine how the mass distribution of information to customers, partners and the general public has a positive impact on its results.
Today, there are several companies that have understood that the information & OverhaulI n stored in databases, data warehouses and transactional applications is not only vital for analysts in their organizations, but also for their customers, partners and other external partners to their own businesses.
Source: http://www.nexbas.com/newsletters/201008/newsletter_1.html
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