Case Study: Business Intelligence applied to banking

In this slide we present the case study of a bank is a need for greater knowledge of their clients in order to properly define their business strategies.

By using Business Intelligence tools in particular Data Warehouse and Data Mining, and the definition of clear business objectives, the bank was able to analyze the behavior of their customers, segment them, make strategic decisions based on this behavior, make predictions and analyze the results of the implementation of these decisions, and evaluating the return on investment.

The Slideshow ion is divided into the following sections:

- The economics of the business and customer management

- Modeling of value - potential model

- Segmentation - Modeling dropout

- Practical applications

- Results

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