Informatica World 2008 in Las Vegas

Finally I was able to attend the Informatica World 2008 and do less to explain a little what I found there. The conference was held from 3 to 5 June under the theme "Gain the Edge ', a very strong expression in English but difficult to translate into Castilian, to see if someone is encouraging and gives us a valid translation.

Day 3 began after breakfast, with a general session that was titled Vision. Strategy. Announcements Technology. Industry leadership. At the same, both Sohaib Abbasi, CEO and President of Informatics , as Chris Boorman, Ivan Chong and Girish Pancha, Vice Presidents in the areas of Marketing, Data Quality and Data Integration, respectively, showed us their current market view , how they are evolving the technology and business, and what role they play in this context the data and applications that manage them.

Much of what had already commented on the presentations could hear the Powerday 2008 in Barcelona , which shows that the company maintains a well-defined, and shares with its partners.

Special emphasis was placed, each speaker from the perspective of their area, the value represented by the data, and how important is the ability of each organization to manage, maintain consistency and quality, ensuring their accessibility in a timely manner, protect, to synchronize and exchange with other organizations.

We noted that now is not just about creating a corporate data warehouse GIVES us updated information at certain intervals of time.Technological developments and the Internet, globalization and competition makes us think that with the Data Warehouse is not enough.We heard much the terms SaaS, Real Time and Data Quality, which gives us clues about where they designed the new features of the tools of the company.

They also conducted an interesting demo of how an application like can be synchronized in real time, via Internet, with a spreadsheet in Google Docs. This example of cloud to cloud computing as prepared by displaying the left and the right of a Google Docs spreadsheet, each application 'controlled' from a notebook. In the notebook of Salesforce made a change, and we could see was updated when the spreadsheet.Then they made another change in the worksheet, and implementation of Salesforce has also been updated, all over the Internet. To make the chilli then did the same, but with an iPod touch, do not forget the possibilities offered by new mobile devices when they connect to the web.

We could also attend a lively show of Royce Bell, CEO of Accenture Information Management Services, who knew how to hold the attention of everyone.

The sessionn general of the Informatica World 2008 gave way to the Breakout Sessions, each classified in one of the following categories:

  • Products and Technology
  • Architecture
  • Enterprise Data Management
  • Solutions
  • Technical Presentation
  • Business impact

You cataloged according to their experience and role of the public they were intended.

The levels were Beginner, Intermediate and Advanced, and the roles Architect, Business and IT Influencer and Practitioner.

So each could select the sessions that interest you and best adapted to their profile.

In total there were 56 sessions, which had to choose at most 8.Like so many, I'll list below only the title of each, within each category, all in the original language, and I stress that I chose:

Products and Technology

  1. What's New in PowerCenter
  2. Data Quality with Identity Resolution: A Leap Forward for Data Quality in the Enterprise
  3. How to Get More from Informatica Metadata Manager
  4. The Informatica Roadmap: Vision for V9
  5. Informatica B2B Data Exchange: Building a Data Exchange
  6. What's New in Informatica Data Explorer and Informatica DataQuality 8.6
  7. Protecting Private Data Using PowerCenter Data Masking
  8. Real-Time Data Integration


  1. Customer Panel: Real-Time Integration Architectures for Right-Time Business Value
  2. Computer Architecture: Where to Start?
  3. A Practical Approach to Building Data Services with PowerCenter 8.5
  4. Informatica Human Workflow and Orchestration: Process-Enabled Data Integration and Data
  5. Maximizing Operational Uptime: Real-Time Data Integration with Informatica
  6. On Demand Data Integration: Overview and Demonstration
  7. Deploying PowerCenter on Grid Computing Architectures
  8. PowerCenter Data Federation Option: A Unified Platform for Data Integration Flexibility

  1. Data Quality, The First Step on the Path to Master Data Management
  2. Where Real-Time Data Integration Meets Real-Time Data Warehousing
  3. IMS Health: Global Data Integration for Financial Information Management
  4. Customer Master Data Management at Major Telecommunications Company KPN, Netherlands
  5. Measuring and Improving Data Governance Maturity: A Practical Approach
  6. Information Management: An Implementer's Perspective
  7. Measuring Data Quality in Philips Consumer Lifestyle
  8. Lowering the Cost and Risk with Data Migration Factory
  9. Data Profiling and Data Quality Improvement: A Practitioner's Approach
  10. Velocity Methodology: Best Practices


  1. Campaign Marketing and Customer Relationship Management at Daimler AG
  2. A Trip to Better and Faster Corporation Travel Management: A Success B2B Data Transformation
  3. Informatica B2B Data Transformation: Success with LOGTEC for the Defense Logistics Agency
  4. Assuring Success When Integrating Salesforce CRM with the Rest of Your Business: A Profile Partner with Case Studies from Ellie Mae and Millennium Pharma
  5. Data Migration Success at G & K Services
  6. Leveraging HP and Informatica for Large-Scale Data Migration Efforts: A Case Study at CVS Caremark
  7. Strategy to Implementation: How to Get Started on your Data Quality Initiative
  8. Identity Resolution: What It Is and Why It Is Important


  1. Extreme Automation: Traceability of Requirements Through Testing, Governance and Compliance
  2. Informatica Planning and Tuning for Large Loads
  3. Tips to Improve Productivity Using Self-Service Support Tools
  4. Command and Control: Using Informatica Workflows to Regulate Complex Business Processes
  5. Informatica Developer: Tips and Tricks for Architecture and Development
  6. Upgrading to the Latest PowerCenter Release: Tips and Tricks, Testing and Pitfalls to Avoid
  7. Using Team-Based Development: A Practical Exposé
  8. High-Volume Data Processing (> 150GB) Using Informatica
  9. Informatica Developer Tips for Troubleshooting Common Issues
  10. Power of Informatica PowerCenter at Verizon Wireless
  11. Business Impact

  1. Driving Business Value with Integration Competency Centers: Customer Presentations at Two-Part Series (Part 1 of 2)
  2. Integration Competency Centers: Panel Discussion at Two-Part Series (Part 2 of 2)
  3. Anti-Money Laundering Compliance: Financial Stopping Crime - a Data Quality Approach
  4. Quantifying Business Value with Informatica: Best Practices and Techniques for Funding Enterprise Data Integration and Data Quality Projects
  5. Informatica B2B Data Exchange: Success with Paramount Pictures
  6. Integration Competency Center at Duke Energy
  7. Building a Business Case for B2B Data Exchange at a Major HMO
  8. Data Governance in a Global Enterprise
  9. Enterprise Data Warehouse at a Medical Device Manufacturing Company
  10. Informatica B2B Data Transformation: Success with GfK Group

As can be seen, the category that interested me was the Data Management in the Enterprise, followed Solutions.Anyway, I must clarify that currently do not use computer products, so that the categories related to development or software-specific issues were not as attractive to me.

I found most enriching sessions, one better than the experts to settle Computing concepts on the latest trends in management and quality of data, Data Warehousing, or to recommend best practices, or steps to tackle such a project type.

Anyway it is always best presentation of someone who has lived in his company a deployment or experience, and that the account in a more impartial perspective.In this sense I think the best session I attended was the Customer Data Management at KPN, by Thomas Reichel (KPN) and Chris Phillips (Informatica)

After these days of Breakout Sessions came on Thursday, 5 in which the general session was held marking the end of the event. The title of the same era Gaining the Edge. In Real Time


Having shown in the initial session the need for organizations to manage their data with greater efficiency, and adapting to technological progress, this session focused more on how to get it with the help of the software and Information Technology support, presenting the new features provided by Version 9 of the product and how to take advantage.

I liked the demo that made Ivan Chong on how to manage and perform the data quality with this new version, but what impressed me most was the presentation by Ron Swift, Teradata vice president on the importance of managing real time data time to react to certain situations.He put the successful example of a casino that had implemented a system in real time analyzing the behavior of their customers while they played and, if it detects that someone was losing too much money, did not end up losing it set off an alarm that warned for staff could persuade him to keep playing.

To finish just thank PowerData invitation to attend this year's Informatica World, and the kind treatment they have given me throughout the journey.